Consumer Product | ATC Automation

After successfully completing tens of millions in consumer products projects over the last decade, ATC formalized the Consumer Products division to provide dedicated, expert support for this growing market. As socioeconomic conditions evolved and more manufacturers looked to bring production back to the U.S., it became clear that these customers needed a partner who understood the unique pressures of their market: rapid design changes, intense cost pressures, and the need for reliable production.

We built this division to meet those needs head-on. With a team-based structure that ensures continuity from one project to the next, we give manufacturers a partner that truly understands their products and the strategies required to stay competitive.

Markets We Serve

Our Consumer Products division focuses on industries where reliability, speed, and flexibility are critical to staying competitive:

Appliance & White Goods

We draw on long-term experience supporting the appliance and white goods market. Our Consumer Products division builds custom automation systems for the full spectrum of appliance products, from individual components such as agitators, wheels, and other molded or stamped parts to larger sub-assemblies used in dishwashers, washing machines, and other household appliances. Because appliance and white goods manufacturing is heavily regulation-driven, we engineer every system to meet strict compliance needs while delivering reliable, repeatable assembly tailored to this market.

Consumer Electronics

Consumer electronics is a fast-moving sector heavily affected by offshore competition. We help U.S. manufacturers stay competitive with flexible automation for smart devices, Bluetooth-enabled products, residential switches and receptacles, drones, and other electronics like computers, cameras, phones, and speakers.

Power Tools and Safety

We build robust systems for products that require precise, reliable assembly. This includes automation for power tools and safety devices, as well as the small motors and assemblies that power them.

Other Consumer Markets

Our expertise also extends to other high-volume categories, including automation for cosmetics and a wide variety of components in plastic goods, where our core technologies in precision assembly and testing provide strong strategic value.

Our Strategic Approach: Built for Fast-Moving Consumer Manufacturing

Our process is shaped by what Consumer Products clients need most: agility, transparency, and a partner who understands the realities of high-output production. The biggest challenge in this market is often the consistency of incoming product—variation in plastics from multi-cavity molds or in stamped metal parts can stop an automation line cold. Our entire strategic approach is built to manage this.

Step 1: Discovery & Concept Development

Your process begins with a conversation, not a pre-defined solution. We work with you to understand the drivers behind your project, whether that’s reshoring, ROI targets, ergonomics, or compliance. From there, our applications engineers develop and refine concepts directly with you.

Step 2: Kickoff & Virtual Commissioning

Once a solution is approved, we transition into a formal kickoff with a dedicated operational team who will remain with you throughout the entire project lifecycle. A defining part of our approach is Virtual Commissioning (Emulation). For Consumer Products manufacturers facing tight timelines, our emulation team imports your CAD models and runs the system with the real control logic. This allows us to evaluate behavior, recovery, and risk long before equipment is built, shortening timelines and giving you confidence early on.

Step 3: Build, Testing & Installation

During the build, we maintain open communication, encourage in-person visits, and perform a full run-off on our floor before anything ships. Once installed, we provide ongoing support to ensure the equipment continues to perform exactly as intended.

Step 1: Discovery & Concept Development

Step 2: Kickoff & Virtual Commissioning

Step 3: Build, Testing & Installation

Our Consumer Products systems are designed for medium-speed production (often 15-100 parts/min) and integrate a precise mix of technologies, based on your requirements:

Advanced 2D/3D machine vision

Inspection and test

Robotic platforms

Material handling

Packaging

Marking and tracing systems

Control systems

Data management

Laser, spin, and ultrasonic welding

Part feeding

Dispensing systems

Press force monitoring

Meet Your Partners in the Consumer Products Division

A successful project is built on trust, and trust is built on experience. Our Consumer Products Division is guided by leaders with nearly four decades of combined operational experience. Learn more about our divisional leaders below.

Mike Briggs Director of Operations, Consumer Products Division "I've been at ATC for 16 years, starting on the shop floor as a machine builder before moving into design. I've since had the opportunity to manage several of our core design-and-build teams. This background gives me a deep understanding of our process, which is critical as we lead the Consumer Products Division in solving complex challenges and managing part variation."

"I've been at ATC for 16 years, starting on the shop floor as a machine builder before moving into design. I've since had the opportunity to manage several of our core design-and-build teams. This background gives me a deep understanding of our process, which is critical as we lead the Consumer Products Division in solving complex challenges and managing part variation."

Jerry DePoy Sales Director, Consumer Products Division "Consumer Products is a growing area for us. What sets us apart is how much time we spend on the front end—learning the product, learning the customer, and refining concepts together. These projects rely on trust and transparency, and we stay invested all the way from early discussions through installation."

"Consumer Products is a growing area for us. What sets us apart is how much time we spend on the front end—learning the product, learning the customer, and refining concepts together. These projects rely on trust and transparency, and we stay invested all the way from early discussions through installation."

A Partnership Built for Your Market

The Consumer Products market demands changes rapidly, and your automation partner must be able to keep up. We built our Consumer Products Division to do exactly that. At ATC, you get more than just a machine; you get a dedicated team that understands the realities of complex production and component variation. We partner with you to build flexible automation solutions designed to meet your goals from day one.

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