General Industry automation is at the very core of our history. It’s not just part of our business; it’s what ATC was founded on 48 years ago. For decades, this has been our bread and butter, and we’ve formalized this division for one simple reason: to serve you better.

We created a focused division to speak your language. We know the terminology, regulations, and challenges of the automotive and industrial worlds are unique. This structure allows us to dedicate teams that live and breathe your market, from automotive SOPs to the high-growth demands of the Electric Vehicle (EV) and Energy Storage (BESS) sectors.

We partner directly with industry leaders to design and build the complex, high-speed automated systems required to manufacture e-motors, stators, battery cells, and much more at scale.

General Industry
General Industry

Markets We Serve

Our expertise is focused on the following key areas:

Automotive
Automotive

We partner with major Tier 1 suppliers, delivering highly efficient automated systems to support any platform, whether it’s ICE, hybrid, or full EV. Our expertise spans the entire vehicle, from autonomous driving sensors and advanced camera systems to core powertrain components like turbos, fuel injectors, and transfer cases.

Aerospace
Aerospace

We build robust, reliable assembly systems for critical aerospace projects where precision and safety are non-negotiable. Our experience includes solutions for aircraft braking components, specialized spark plugs, and battery cells for electric airplanes.

Energy Storage & Data Centers
Energy Storage & Data Centers

We provide custom automation solutions for the high-growth energy sector. This includes automated assembly for Battery Energy Storage Systems (BESS), inverters, and high-efficiency cooling systems for data centers, as well as components for wind and solar.

General Industry
General Industry

Our core expertise in precision assembly and testing extends to a wide range of General Industry components, including agricultural equipment, electronics, water/gas meters, and fire extinguishers.

Our Strategic Approach: A Partnership in Precision

A solution from ATC is never “off the shelf.” It’s the result of a deep, collaborative partnership that begins with our applications engineers and follows you all the way to your factory floor.

Step 1: Consultation & Design

The customer journey starts with a conversation, not a catalog. Our sales and applications teams work with you to understand the “why” behind your project. We’ll develop a solution and refine it with you until it’s the perfect fit.

Step 2: Collaborative Build

Once the solution is approved, we move to a formal kickoff with a dedicated operational team. This team stays with you, collaborating regularly to review every station and mechanism.

Step 3: Install & Support

We encourage customers to visit our floor during the build to evaluate equipment, and we don’t ship until a full run-off proves every customer specification. We then rebuild the system at your facility and provide ongoing support to ensure your equipment continues to perform exactly as promised.

Step 1: Consultation & Design

The customer journey starts with a conversation, not a catalog. Our sales and applications teams work with you to understand the “why” behind your project. We’ll develop a solution and refine it with you until it’s the perfect fit.

Step 2: Collaborative Build

Once the solution is approved, we move to a formal kickoff with a dedicated operational team. This team stays with you, collaborating regularly to review every station and mechanism.

Step 3: Install & Support

We encourage customers to visit our floor during the build to evaluate equipment, and we don’t ship until a full run-off proves every customer specification. We then rebuild the system at your facility and provide ongoing support to ensure your equipment continues to perform exactly as promised.

This customized, collaborative process allows us to integrate the ideal combination of technology to create your automated system, focusing on what we do best: high-volume, complex, precision assembly and testing.


Depending on your needs, our assembly systems are designed to seamlessly combine:
Advanced 2D/3D machine vision
Advanced 2D/3D machine vision
Inspection and test
Inspection and test
Robotic platforms
Robotic platforms
Material handling
Material handling
Packaging
Packaging
Marking and tracing systems
Marking and tracing systems
Control systems
Control systems
Data management
Data management
Laser welding
Laser welding
Dispensing systems
Dispensing systems
Press force monitoring
Press force monitoring

Meet Your Partners in the General Industry Division

When you start a conversation with us, you’re tapping into decades of hands-on experience. Our divisional leaders, Brad and Greg, bring over 65 years of combined engineering and industry expertise to your project. Get to know more about them below.

Brad Palk Brad Palk
Brad Palk Operational Director, General Industry Division "I've been with ATC for 24 years, starting in mechanical design. My passion is taking a complex challenge, something a customer is struggling with, and working with my team to build a robust, physical solution that just works—day in and day out."
"I've been with ATC for 24 years, starting in mechanical design. My passion is taking a complex challenge, something a customer is struggling with, and working with my team to build a robust, physical solution that just works—day in and day out."
Greg Mabry Greg Mabry
Greg Mabry Sales Director, General Industry Division "With over 30 years in this industry, including time as an applications engineer and selling robotics, I love the front end of the process. I enjoy sitting down with a customer, hearing their vision, and helping them navigate the journey from a simple idea to a world-class automation system."
"With over 30 years in this industry, including time as an applications engineer and selling robotics, I love the front end of the process. I enjoy sitting down with a customer, hearing their vision, and helping them navigate the journey from a simple idea to a world-class automation system."

Let's Build Your Solution

A new automation line is a significant investment in your company’s efficiency and future growth. At ATC, we honor that investment with a true partnership. You get more than a machine; you get a dedicated operations team, a long legacy of expertise, and a proven, transparent process from the first concept to the final run-off at your facility. We are ready to deploy intelligent automation to hit your production metrics and deliver a measurable ROI.

Let’s start a conversation about your project and build your solution together.